Field Adoption OS ← Home
Rep + educator enablement

Field Adoption OS

Scan. Show. Scale. The Align rep enablement system. Scan = start every conversation with the image, not the explanation. Show = the data anchors the discussion. Scale = the install compounds across the territory.

Spine: Activation Adoption Retention Confidence Growth
Reference playbook

Before the demo. During the demo. After the demo.

Seven reference entries across five categories — Discovery, Demo, Objections, Adoption, Retention. The shape of every field-rep day in one folder.

Demo
The first scanner demo
A sub-15-minute demo template that anchors on the install's engineered benchmark target rather than the device features.
Discovery
Discovery — the four questions
Open-ended questions that establish where the practice sits on the activation arc and what their stated outcome goals are.
Objections
"We're too busy to start"
The single most common deflection. The reframe that converts — sell the install, not the device.
Objections
"We already have a scanner"
Capex is one decision. Adoption is daily. The pivot from sales-to-the-scanner to sales-to-the-rhythm.
Adoption
Aligner Growth Engine — rep version
The adoption framework that compounds case volume across the install. Full framework on the gated rep surface.
Adoption
Field Adoption OS — operator-level conversations
How the conversation changes when the audience runs a multi-practice estate. Full programme detail on the gated rep surface.
Retention
Retention — keeping the rhythm after the install
The first three months are the install. Months 4-12 are the retention. Why most rollouts lose the rhythm by month 6, and the Watchlist mechanic that catches it.
In-clinic field tools

Five tools. Mobile-first.

Checklist
Pre-demo setup
The 12-item checklist that gets the chair, the patient, and the dentist ready before you start the scan.
Timer
15-minute demo timer
Keeps the demo on the chair-side rhythm. Discovery, scan, narration, next-step. Four phases, fifteen minutes.
Capture
Post-demo notes
Reactions, objections, commitments, next steps. Local capture from the chair.
Reference
Forensic Communication Framework
The five-phase consultation methodology, surfaced as in-clinic reference.
Prompt
Next-step picker
After the demo, what's the practice committing to? Six daily scans for twenty-one days, or pilot scorecard review, or scheduled training day.
Practice insights

Read-only territory view.

A per-practice territory view for reps — install status and rhythm at a glance, on the gated rep surface. Detail available to Align field teams on request.

A note from the founder

"I don't sell scanners. I scale practices."

Bav · Scan2Scale

Academic research

Modelled from internal cohort data — operators we've coached between 2022 and 2026. Detailed methodology references are available to principals, DSO operators, and research partners via the gated surfaces.